WEBVTT

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It may seem very strange, but cupping is probably the most

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important way that coffee professionals taste coffee.

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It's how we buy the coffee, it's how we taste coffee,

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it's how we evaluate all our coffee whilst we're roasting it.

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Obviously it's not particularly the way we sell coffee, but the

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idea is to take out any other variables that we can use.

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So the only difference you taste is the difference between the

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coffee, which sometimes can be minuscule.

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So this way you really get to know the difference between

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the coffee or the type of roast that you've done, for instance.