The egg salad is
a real classic of Jewish cuisine.
It's a dish that represents me a lot.
I've always really enjoyed eating it
and serving it.
I had a little food stall
in front of my restaurant
that sold falafel,
and I wanted to combine more products
to sell at this food stall.
Stirring up some memories of what I could serve,
I came up with the egg sandwich.
But how would I serve an egg sandwich
at a food stall?
Oh, I got it.
I remembered the lobster roll,
which is a sandwich served in a hot dog bun,
quite common in New York,
and I said: “I'll serve it on a hot dog bun,
but I want a hot dog bun
that's very delicious and soft.”
So we made a hot dog bun
with potato in the recipe,
grilled it in butter to give it
an even more buttery touch,
and a spoonful of the cold egg salad.
So it created a contrast that got people really hooked.