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The egg salad is

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a real classic of Jewish cuisine.

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It's a dish that represents me a lot.

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I've always really enjoyed eating it

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and serving it.

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I had a little food stall

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in front of my restaurant

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that sold falafel,

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and I wanted to combine more products

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to sell at this food stall.

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Stirring up some memories of what I could serve,

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I came up with the egg sandwich.

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But how would I serve an egg sandwich

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at a food stall?

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Oh, I got it.

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I remembered the lobster roll,

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which is a sandwich served in a hot dog bun,

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quite common in New York,

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and I said: “I'll serve it on a hot dog bun,

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but I want a hot dog bun

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that's very delicious and soft.”

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So we made a hot dog bun

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with potato in the recipe,

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grilled it in butter to give it

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an even more buttery touch,

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and a spoonful of the cold egg salad.

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So it created a contrast that got people really hooked.